Archive for May 2013

Does Online Marketing Work?

May 14, 2013

Small Business Content Marketing (for the timid)

Author: Brenna Pearce

Online marketing does work. You just have to have a plan.

As you already know if you’ve been reading my blog, the majority of Canadian small businesses don’t even have a website. Of those that do, most are more likely to use social media only for posts and updates for their customers, instead of actively marketing their brand, values, and vision to future customers. Sadly, most don’t recognize the value of blogging used in conjunction with a great content marketing plan in growing their companies. Most who do have websites are also missing out on a huge opportunity to increase revenues and inbound leads because they treat their websites as billboards instead of a vital part of an active, dynamic, online marketing plan.

Having seen this time and again, I’ve decided to put together a short ebook that outlines the basics of creating a content marketing plan. In the guide, you’ll discover:

  • Why you should be taking advantage of online marketing
  • How to use various online marketing methods together
  • Some fantastic worksheets to get you started thinking about your brand and its relation to your content marketing plan
  • And much more.

If you know someone who owns a small business and who could benefit from this book, please pass on the link below.

To download your free copy, please visit:
http://www.pearceenterprise.ca/online-marketing.php

It’s Time to Tone Up Your Business (shameless promotional post)

May 2, 2013

Tuyb pic 1Small business owners face many challenges in these troubled economic times. Many entrepreneurs feel frustration about trying to find new customers and increase their revenues. Money management and growth are particularly challenging.

The Canadian Federation of Independent Business notes in its April, 2013, “Business Barometer” http://www.cfib-fcei.ca/cfib-documents/rr3289.pdf report that the overall business outlook across Canada “inched downward”. On a scale of 0 to 100, Ontario scored a 63.4, slightly above the national average of 62.4. According to CFIB, the norm is about 65 to 70 when the economy is in growth mode. Still, BMO reports in its 2013 Small Business Confidence Report http://newsroom.bmo.com/press-releases/2013-bmo-small-business-confidence-report-reveals–tsx-bmo-201304020863821001 that many businesses are optimistic that the economy will improve (34%), while the majority believes it will be unchanged  (50%) or worsen (16%). This is a bit more pessimistic than 2012.

The CBC featured a story recently, “10 Surprising Stats About Small Business in Canada”, that included a survey of small business owners and asked, among other questions, “What is your biggest challenge in running a small business?”

Here are the responses:

  • Cash flow – 51 %
  • Marketing – 21%
  • Work-leisure/Family – 18%
  • Managing staff – 10%

If you’re in the Ottawa area this month, you might want to consider attending the Tone Up Your Business event, taking place over the weekend of May 18-19. This series of workshops will radically transform how you approach all aspects of running and growing your company.  Our groundbreaking concept, drawing from facilitators in multiple disciplines and recently featured in Ottawa’s own Tone Magazine, offers a transformative, personal approach to success for today’s small business owner.

I will be facilitating a workshop covering the vast potential of blogging, content marketing, and ebook writing in the digital marketplace. It’s an ‘aha!’ moment when you suddenly realize that you can use your online presence as more than just a billboard or to share pictures; you can actually increase your revenues. If you’ve been using your website as a billboard and not making the best possible use of content marketing, you need to be at my workshop.

I’m proud to be a part of this event. I think you will start to look at your business in a completely different way afterward. Not only will you learn more about online marketing, but the other three workshop presenters are all innovators in their fields, and in helping small businesses succeed.

Heather Garrod, owner of Planet Botanix in downtown Ottawa and an influential member of the health and wellness community for many years, will teach techniques for finding lucrative opportunities through marketing, networking and event participation activities. “I think many people don’t realize that they can use the Big Three—Marketing, Tradeshows, and Networking—to leverage maximum potential for growth,” observes Garrod. “When they know the secrets, they can really jump-start their businesses.”

Trevour Strudwick, CEO of The Insight Studio, is a Corporate Trainer, Public Speaker, Motivational Coach and Occupational Hypnotist. “You will learn astonishingly simple, yet powerful techniques that will rapidly transform those internal barriers and limiting beliefs; namely, the fear of success, fear of failure and beliefs around the level of success you deserve,” promises Strudwick.

Attendees will also learn many exciting wealth creation and money management techniques from Business Consultant, Trainer, and Coach, Roy van der Mull, of VDMA Training and Consulting. “There is an art to making money, to keeping it and to allow it to grow,” says van der Mull. “Once you know the seasons of how money flows, it can only do one thing: flow towards you. It is not a secret, it is a matter of mind.”

As you can see, we will be covering the most important concerns expressed by small business owners and highlighted in the CBC story. If you’re looking for a way to kick-start your business, find new opportunities, and increase revenues, you definitely need to be there. In fact, you can’t afford not to be there.

More information and registration is available at www.insightstudiocanada.com. I hope to see you there!

Tone Magazine