Batman’s Butler Asks the Right Question

The Batsuit of Batman Begins, worn by Christia...

In the film, “Batman Begins”, Alfred the butler asks a dejected Bruce Wayne, “Why do we fall?” The answer: “So that we can learn to pick ourselves up again”. Why am I quoting Alfred the butler? The answer: because, in a way, this same principle applies to small business blogging. Many small business owners have tried blogging without seeing any real success from their writing activities and have let their blogs fall. Why do blogs fall? I think it’s because they haven’t asked themselves that one crucial question: “Why do I blog?”

So why do we blog? The answer to this question should be straightforward, but, paradoxically, isn’t for many of us. People blog on an almost infinite array of issues, but all blogs can be distilled into one basic, common principle: communicating important information of interest to other people.

What is important to you, however, may not be that important to a lot of other people. The trick in blogging effectively is realizing what ideas you have in common with the highest number of people possible, strangers in essence, and sharing important information about common concerns with them. This is especially true in small business blogging.

For example, I thought about what I wanted this blog to be about for quite a while. There are so many websites offering advice to would-be bloggers. I decided, after reviewing a number of local business blogs, that there was a real need for advice on how to blog as well as why a small business blog is a good thing. The important information I want to share with as many people as possible, those who I think share common concerns, small business owners, is how to make blog posts unique to their business and use them most effectively to generate new business. I believe this starts with writing well and writing strategically (i.e. with a definable purpose).

So, small business owner, why do you want to blog? Here are some of the reasons why small business owners should start a blog:

  • Improve search engine results (visibility)
  • Establish your industry expertise (credibility)
  • Influence social media platforms (networking/visibility)
  • Get customer response (engagement)
  • Answer common questions that many customers ask (FAQs)

Almost everything that goes on in your business is part of a subset of one of the above principles. Your blog helps you to articulate your business philosophy, your dedication to customer service, your unique selling proposition, and so on, to a very wide potential audience. A blog is more like setting up a table on the sidewalk and talking to random passersby to directly engage them in a conversation than it is like a newspaper or other traditional media advertisement. That’s why it has to be good. You want people to listen to you, not ignore you.

You can find all kinds of information on the Internet about how to start a blog and how to market it effectively. There are tips on how to share your blog on social media, how to syndicate your content, learn search engine optimization tactics, and discover where you can go to find blog space. Fewer blogs concentrate on the basic mechanics of strategically writing individual blog posts and writing them well. Fewer still concentrate on doing this when you’re a small business owner trying to blog for a local customer base.

Small business owners need this information. It’s a common concern for many (even if they don’t know it yet). Doing a great job marketing your blog doesn’t amount to anything if you’re highly visible but also highly irrelevant or boring. That’s why I blog. I want to help small business owners pick themselves again up in terms of their business blogging.

We will be looking at some of the other tips I mentioned above in future posts related to marketing your blog. These things go hand in hand with the essential purpose of small business blogging, which is generating new sales leads. However, my main concentration is how you, as a small business owner, can write well and engage your readers. This, in turn, will lead to increased interest in your company and to new sales. You won’t find any flashy gewgaws or doodads in these pages; just straightforward information that will help you write better and be more interesting to a greater number of people who need your products and services.

Now that you know why you blog, why you should blog, and you know there is help out there, pick yourself up again and start blogging well.

Today’s Title: I chose today’s title because, as I was asking myself the question “why do we blog?”, Alfred the butler kept whispering in my memory: “Why do we fall?”. I guess it was the similarity of the wording that evoked the parallel with the concept of small business blogs “falling” and Alfred’s “Why do we fall?” question.

Do you have a small business blogging question you’d like to see answered? Let me know in the comments section below, email me using the contact form on my website,  or drop by and leave a comment on the Pearce Enterprise Research Facebook page.

Visit Pearce Enterprise Research today to discover how we can help your small business blog generate new sales!

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